We do not have a specific audience as the song is representing people in a struggle and as everyone can be in a struggle including children. If we had to chose a specific target audience it would be young teenagers where they re goign through that time in life where they are trying to discover themselves and find tu what they want to do with their life.
Therefore you can relate to the lyrics of Eminem's Beautiful as it is on about being equal to one another and looking at life from a someone else's eyes that is not as fortunate as you. Eminem is trying to make to tell you to appreciate the position that you have been put in.
Therefore the way this directly effects the target audience i have specified is that you are in a position to make your life a lot better via education and work where as others may take their life and waste it with violence, drugs and foolishness.
Target Audience Expectations
The audience are expecting a music video in which it revolves around one person. So in the case of our general idea we want one main star in the video in which it very much revolves around this person in which they are doing different things throughout the video.
They will expect a music video similar to that of the original Eminem video, however his was very solo and we are going to make the main start do different things i.e. jump into someone else's shoes.
Age/Gender
So the age we want to hit is around the 15-18 age range and both genders as the song can closely rate to both male and female. As the lyrics to not closely rate to one gender both can relate. The lyrics may not closely relate to either male or female however we are going to have a male start in our video and he will be on his own for most of the video and therefore it will be a heavily male video. Also the video will have a dark feel to it so whether this directly effects the audience we do not yet know.
Social Demographics
The area in which we are filming our music video is a run down area in which it is dark and a lot of low class people living in the area. With the area having a lot of low class people you can see the pain in the area and then we will then film in the center of Coventry to show the more up to date building and the middle/upper class in the center of town.
Occupation
So with the age range that we are looking to hit, the audience's occupation would be one of three:
- Education
- Employed
- Un-employed
Hobbies
The people in this age range are often engaged in some sports such as Football and Rugby and also they enjoy computer games. However they are often engaged in relationships that so they may be hurting and or in a bad place therefore the lyrics can directly relate to the situation that they are in where they have been told that they are not beautiful and therefore Eminem is reaching out to them directly and telling them tat everyone is beautiful in their own way.
Style
The style we want for our music video is that of it is quite miserable and gloomy at the beginning with some low level lighting and also some simple shots of different people and then the progression of a smile on each of the persons faces, showing that even when they are sad and gloomy everyone can find happiness in something.
Media Grouping
The audience target for us, will have favourite films such as Anuvahood, Batman and Taken. So the audience will be in to a lot of different media types of film and therefore our music video will be suitable for them as it has a mix of loneliness, happiness and representing that it is a long road but at the end of it, everyone is beautiful whether in success or not.
Also kids in this age range enjoy soaps such as Waterloo Road which have some very down and depressive storied but 9 times out of 10 come out of the situations in a positive manor. This ca be represented in our music videos as we can see the loneliness throughout the video and then at the end we can see a positive effect it can have.
Again this age range enjoy listening to music from a range of different artists from Eminem himself to drake to Rihanna to Linkin park etc. This is good as Eminem ha a massive audience and we can guarantee that someone will see the video and it will directly to some of the users who see it.
Uses & Gratifications
We want people to take this piece of media to find a solution to their problems, this means that they can either use our media to take away one thing i.e. make something out of your life and create opportunities or... Throw it away. So the use of media we are going to use, is that of, a music video and a magazine advertisement. So the audience has the choice to both read about the music video and why 'Odyssey' are going to be see big and why the music is a must see.
Solutions to the audiences problems
This music video what we want to show that everyone has a struggle in life, but no matter what it is, you can always come out on top and turn your life around. The music and the video can provide solutions as of what to do, as Eminem says you get dealt cards and you have to decide to flip them and make a better life for yourself. In other words you may have been brought up into one lifestyle but that does not mean that you have to stay in that line of life, you can make something of yourself and therefore creating a better life for your children and lover.
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